There has been a spurt in the buying of smartphones as revealed by the latest figures published by the market research firm Ovum. According to it, smartphones fuelled in by the surge in Android based smartphone sales would touch the mind blowing 1.7 billion units mark by the year 2017.
Besides the emergence of Android run phones as a big player, the other major cause for this phenomenal rise in the numbers is the aggressive sales of smartphone handsets happening in the emerging markets.
While Apple continues to hold sway with is iconic iPhone that kind of defined what the smartphone device is all about, there has been significant increase in the number of Android smartphone devices and it is abundantly clear now that Android is the preferred option for most mobile phone makers and this is showing in the sales figures all across the globe.
Android driven smartphone grew from a mere 11 per cent of the market share in 2010 to a very healthy 44 per cent in 2011. And this is further expected to reach 48 per cent by 2017. Though this is not to say that Apple iPhones will lose their hold.
On the contrary, as iPhones are expected to account for 27 per cent of the total sale by 2017 and this is a marked increase from its 23 per cent in 2011.
According to the study undertaken by Ovum, it will not be just Android and Apple, but even the Microsoft Windows Phone run smartphones are expected to gain sales momentum after the sluggish start that they have had.